As a holiday comparison site, icelolly.com was fighting to stand out in a crowded marketplace.
Due to an unclear brand proposition, customers were unsure why they should be using icelolly.com to find their next holiday.
Customers don’t just want, but expect, a smooth, simple online experience when it comes to using comparison sites.
Employees from all parts of the two organisations were invited to a two-day workshop. Here, we encouraged debate, generated ideas and ultimately developed a new brand that everyone felt a sense of ownership towards.
The online film for the refreshed brand quickly received 700K+ views on YouTube – it now has well over 1 million. This was such a fantastic response that the client immediately turned the film into a TV ad.