The Real World Webinar – Episode 1: Unpopular Opinions
The Real World is a new webinar series from Creative Race where we explore a..
The Real World is a new webinar series from Creative Race where we explore a..
For the second year running, we’ve chosen to support Engage Leeds’ Operation Santa initiative rather..
You’re about to be hit with a flurry of “How to cut through the Christmas..
In a previous blog, I discussed how design uses certain cues to create a lasting..
The received wisdom in the world of marketing is that brand communication, from TV ads..
Out of home media specialists Talon Outdoor dropped in to offer us an insightful presentation..
The arrival of this year’s Christmas adverts comes with the acceptance that the festive season..
Welcome to CreativeSpace, the new webinar from CreativeRace. CreativeSpace Episode 001: November 2022 Webinar ..
Marketeers are working harder than ever to master the art of nudging consumers through to..
The relationship between graphic design and human behaviour has always been a complex one. Even..
It’s been a tricky 12 months for paid social marketers. Ongoing reductions in targeting options,..
The end of the year is fast approaching and Halloween, as well as many other..
Marketing is all about getting someone to do what you want. In the PPC world,..
CreativeRace has launched a ground-breaking webinar & podcast series aimed at brands and marketers. “CreativeSpace”..
More sales. More awareness. More loyalty. More fame. Whatever you call it, marketing strategy is..
Friday, day tqo of Brighton SEO and generally the busier of the two days. After..
Another Brighton SEO is done. The sun shone, the seagulls were on their best behaviour..
All brands want to get their name, their message, and their purpose out to the..
London-based adult education provider City Lit has appointed CreativeRace for its retained PR activity, as..
Meta has been busy, with many new features and changes that paid social advertisers need..
There’s a time and a place for everything. Discretion is key. Content isn’t always king…
It’s September, which means it’s time for #005 of CriticalReading – your resource for the..
Integrated, independent agency CreativeRace has been named as the lead creative agency for Northern Trains,..
New pens, a shiny new pencil case and the excitement and anticipation of what’s to..
We’re giving brands and business owners the chance to have their marketing questions answered for..
The cost-of-living crisis means we are all getting less for our money. For everyone, except..
Over the past eight weeks we’ve had the pleasure of welcoming two trainees into our..
Communicating value during the cost-of-living crisis. In January, the food writer and anti-poverty campaigner Jack..
Motorhome hire platform Camptoo has appointed CreativeRace to manage its SEO services, as it drives..
… that is the question. We all know that ideas [generally] win pitches. But are..
Emerging from a global pandemic. Combatting rising energy prices and skyrocketing inflation. Growing political uncertainty…
Let’s face it, ideation is hard. If you’ve been working on the same brand for..
We all understand the power of influencers in today’s online landscape. But how do you..
How many times have you heard this question (or read it in a brief template)…..
If you want consumers to make a genuine connection to your brand, you need to..
We’re delighted to be working alongside two trainees from Channel 4’s Content Creatives programme. Kas..
It’s all too easy to fall into the rabbit hole of getting a PR campaign..
Having a lack of data insight across your customer journey can limit the potential growth..
I didn’t want to write this blog post / viewpoint. Within SEO we have this..
No one likes being unpopular. In fact, for many of us, we’re more comfortable trying..
If you have been in the Google Analytics interface recently you may have noticed the..
The featured snippet, or the more commonly named position 0, has long been considered the..
Whether you’re active on LinkedIn for B2B, B2C, or individual use, it is possibly one..
Brands wanting to expand worldwide need to evaluate their marketing strategy to better understand and..
Neon colour and a bold brand mark may give you standout; however, it’s up close..
Want a brand with supercharged ability to stand out? Then you need to understand your..
The world of social media chops and changes constantly. New platforms, changing algorithms, countless simultaneous..
PR has long been known as a difficult discipline to evaluate. AVE has been dead..
Last month Google announced the sunsetting of Universal Analytics (UA), with the recommendation to set..
Paid Media is complex. Many organisations will already have PPC and/or Paid Social accounts, which were set..
There’s no doubt the digital PR world has changed over the last 10 years. We’ve..
Independent, integrated agency CreativeRace has welcomed a new Communications Director to its senior leadership team…
People connect with people. With the focus of building strong brand-consumer relationships, brands must adopt..
If you’re solely focused on link numbers, it can be tempting to create broad-reaching digital..
Content writing is an art that is vastly undervalued. While anyone can technically put some..
To celebrate International Women’s Day, we reached out to find out more about the women..
For brands to stay relevant on social, getting involved in trends and popular news is..
A common theme our performance team comes across when auditing a client’s Paid Social and..
Web security has come a long way since the internet first launched, where inquisitive programmers..
Channel 4 has announced the launch of a new initiative to offer creative career opportunities..
Since the launch of Google Analytics in 2005, the platform has been through many iterations,..
This week, Facebook announced a drop in its daily average users, for the first time ever…
Strategy Director Victoria Aspinall discusses the subject of tension, and why exploring and unlocking tensions can help..
As the industry continues to try to link PR results with genuine business outcomes, the..
CreativeRace has teamed up with Prolific North to give marketing leaders an exclusive tour of..
On Friday the 21st January, Google Search Central introduced a new robots meta tag – indexifembedded…
With January well underway, Strategy Director Victoria Aspinall discusses 2022 predictions, long-term brand growth and success. It’s..
We’re pleased to share that The Manifest has recognised us as one of the most..
As we leave a busy festive period behind and head into the new year, thoughts..
The C word I’m talking about here is ‘culture’ or rather cultural relevance. I feel..
Independent, integrated marketing agency CreativeRace has partnered with homelessness prevention service Engage Leeds to deliver Operation..
Following the success of this year’s Visual Media Conference (VMC), CreativeRace have announced that they..
Independent, integrated agency CreativeRace has announced two key additions to their leadership team, Victoria Aspinall..
Integrated, independent agency CreativeRace has partnered with London Youth Rowing’s (LYR) three-time Olympic Rowing Gold..
Christmas has well and truly started, at least it has in the world of marketing…
Independent, integrated agency CreativeRace has announced a further client win with leading payment provider Nochex…
On Thursday 25th November 2021, CreativeRace was named Best Retail Campaign winner at the Prolific North Marketing..
Christmas is around the corner, and at this time of year, brands often fall into..
With Black Friday approaching, here are 8 things to consider when preparing your PPC campaigns..
On November 4th, Prolific North and CreativeRace tackled the question of what brands should be asking their..
I recently read an article in PR week that had the headline “Why Traditional PR is dying*.” Apart..
With the support of integrated agency CreativeRace, Crown Decorating Centres has opened its first new..
Independent, integrated agency CreativeRace has been appointed as the new integrated digital marketing partner for..
Here’s one of my favourite stories about writing. New York, 1912. A young wannabe scribe..
What is the update? Google has recently announced that advertisers will no longer be able..
With diversity and inclusion high on the agenda for most businesses, it got me thinking..
As someone whose 40th year is not too far away and who finds themselves unconsciously drifting into..
As we move out of lockdown people’s lives and their shopping behaviour are changing, and..
In 2015, I was interviewed by MMB Magazine, a network of online and printed publications..
It’s July 2021, pubs and restaurants are open and so is non-essential retail. The chance..
Independent, integrated agency CreativeRace has announced a number of major client wins from competitive pitching..
In the 1990’s American ad agencies hired lots of British strategists and soon after, US..
Google has recently announced the launch of auto-applied recommendations, with Microsoft swiftly following suit with..
Here’s a story that every PR practitioner working as part of an integrated team will..
As we reach (hopefully) the beginning of the end of COVID restrictions, everywhere you look,..
Independent, integrated Leeds-based agency CreativeRace has announced the appointment of Tim Donald as Executive Creative..
In February this year, Google announced it was making changes to the phrase match and..
‘Wellness’ is one of those buzzwords that people and brands love to chuck around. It..
Storytelling isn’t new. And when I say that I’m not just referring to the Epic..
As we reach the beginning of the end of COVID restrictions and allow ourselves to..
Although it’s been on the horizon for a while, Google has finally released regex (or regular expression)..
Two heads are better than one. That’s long been the accepted wisdom in creative departments,..
Crown Paints has appointed independent Leeds agency CreativeRace following a multi-agency pitch in 2020. The..
Us Brits have a reputation for being a bit obsessed with the weather. And with..
With the upcoming Google Core Web Vitals (CWV) update ready to roll out in May,..
A CMO survey prepared by CreativeRace. Download PDF. At CreativeRace we’ll help you understand what..
Clubhouse is the latest hot new social app being talked about, having launched in Spring..
I remember being so excited having email in my first job, it was like magic…
When I was 16, I was lucky enough to sit behind the scenes and watch..
We’re all quite used to Zoom meetings by now. No doubt you’ve experienced someone forgetting..
Independent integrated agency CreativeRace has announced another high-profile recruit, following on from a number of..
Working in marketing you often read or hear bold statements about what people do and..
Times are tough. Does that mean you should start cutting prices? The UK’s unemployment rate..
Building a segmentation is a perennial marketing obsession. This can be useful of course, few..
Christmas is coming. Although the festivities will be different in 2020, people are starting to..
Independent agency CreativeRace have announced a number of key hires in 2020 to support the..
Marketing, it’s about persuading people to do things. Right? Buy our new product. Visit our..
As Asda begin work driving sustainability in store, they turned to long-term partner CreativeRace to..
CreativeRace Chairman, Gordon Bethell today announces the appointment of Rob Shaw as CEO to lead..
“You can’t do that.” “Why not?” “Well, no one’s done it before.” It’s a scene..
What did you have for breakfast this morning? Toast? Cereal? Scrambled egg, maybe a smoothie?..
Marketing is about people. More specifically, it’s about changing their behaviour. Strip away all the..
You may have seen this article in Campaign Magazine. Or, you might have better things..
The Coronavirus pandemic has seen amazing humanitarian responses from organisations and individuals around the globe…
Quite a few of my leisure activities involve purposefully making life hard for myself. I..
As marketing people, we often like to think that we naturally ‘get’ our customers/audience/consumers, whatever..
Out of the tragedy and loss that wraps the entire Covid-19 period, there has been,..
The marketing and media landscape has changed. Getting mainstream consumer attention used to be easy,..