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The Real World Webinar – Episode 1: Unpopular Opinions

The Real World is a new webinar series from Creative Race where we explore a..

Helping Operation Santa support vulnerable children in Leeds

For the second year running, we’ve chosen to support Engage Leeds’ Operation Santa initiative rather..

creativerace-digital-pr-tips-predictions

Not another trends, predictions, and how to cut through the noise post…

You’re about to be hit with a flurry of “How to cut through the Christmas..

Designing for irrational behaviour

In a previous blog, I discussed how design uses certain cues to create a lasting..

Being negative can be positive for your brand

The received wisdom in the world of marketing is that brand communication, from TV ads..

5 tips for designing effective out of home ad creative

Out of home media specialists Talon Outdoor dropped in to offer us an insightful presentation..

black friday ultimate guide creativerace

CreativeRace’s ultimate guide to Black Friday

The arrival of this year’s Christmas adverts comes with the acceptance that the festive season..

CreativeSpace Webinar: 9 Trends for Spring 2023

Welcome to CreativeSpace, the new webinar from CreativeRace. CreativeSpace Episode 001: November 2022 Webinar ..

How to combat rational unpredictability through comms

Marketeers are working harder than ever to master the art of nudging consumers through to..

graphic design and human behaviour - books

Untangling design and human behaviour: trickier than it sounds

The relationship between graphic design and human behaviour has always been a complex one. Even..

How to align paid social creative with the user journey

It’s been a tricky 12 months for paid social marketers. Ongoing reductions in targeting options,..

Halloween: scarily good engagement, or not worth the risk?

The end of the year is fast approaching and Halloween, as well as many other..

7 behavioural nudges to help increase PPC performance

Marketing is all about getting someone to do what you want. In the PPC world,..

Introducing CreativeSpace – our new webinar & podcast series

CreativeRace has launched a ground-breaking webinar & podcast series aimed at brands and marketers. “CreativeSpace”..

How to harness the ‘predictable irrationality’ of consumers

More sales. More awareness. More loyalty. More fame. Whatever you call it, marketing strategy is..

Brighton SEO day 2: networking, topical authority, quality & more

Friday, day tqo of Brighton SEO and generally the busier of the two days. After..

Brighton SEO Day 1: Faceted nav, GA4 & more

Another Brighton SEO is done. The sun shone, the seagulls were on their best behaviour..

create editorials not advertorials - digital pr

Is it newsworthy?: Creating editorials, not advertorials

All brands want to get their name, their message, and their purpose out to the..

CreativeRace appointed by adult education provider City Lit

London-based adult education provider City Lit has appointed CreativeRace for its retained PR activity, as..

What’s new in paid social: 3 big changes for Meta

Meta has been busy, with many new features and changes that paid social advertisers need..

Content isn’t always king

There’s a time and a place for everything. Discretion is key. Content isn’t always king…

Honest marketing, accessible OOH & the continued rise of BeReal

It’s September, which means it’s time for #005 of CriticalReading – your resource for the..

CreativeRace named as Northern’s lead creative agency

Integrated, independent agency CreativeRace has been named as the lead creative agency for Northern Trains,..

5 ways marketers can harness that back to school feeling

New pens, a shiny new pencil case and the excitement and anticipation of what’s to..

CreativeRace offers free solutions to marketers & business owners

We’re giving brands and business owners the chance to have their marketing questions answered for..

When times are hard, brands win by making people’s lives easier

The cost-of-living crisis means we are all getting less for our money. For everyone, except..

Content Creatives: reflecting on eight weeks in the CreativeRace studio

Over the past eight weeks we’ve had the pleasure of welcoming two trainees into our..

When it comes to value, ‘no frills’ doesn’t have to be ‘no fun’

Communicating value during the cost-of-living crisis. In January, the food writer and anti-poverty campaigner Jack..

Motorhome hire platform Camptoo appoints CreativeRace to manage its SEO

Motorhome hire platform Camptoo has appointed CreativeRace to manage its SEO services, as it drives..

To stunt or not to stunt?

… that is the question. We all know that ideas [generally] win pitches. But are..

Winning in a recession – a guide for marketing and brand managers

Emerging from a global pandemic. Combatting rising energy prices and skyrocketing inflation. Growing political uncertainty…

7 Digital PR ideation techniques to spark your creativity

Let’s face it, ideation is hard. If you’ve been working on the same brand for..

How to make your influencer collabs count

We all understand the power of influencers in today’s online landscape. But how do you..

Stop worrying about your brand’s USPs

How many times have you heard this question (or read it in a brief template)…..

4 authentic Digital PR examples to inspire your next campaign

If you want consumers to make a genuine connection to your brand, you need to..

CreativeRace welcomes Channel 4 digital marketing trainees

We’re delighted to be working alongside two trainees from Channel 4’s Content Creatives programme. Kas..

Why PR strategy is more than just channel recommendations

It’s all too easy to fall into the rabbit hole of getting a PR campaign..

Measuring the true value of paid media in the luxury sector

Having a lack of data insight across your customer journey can limit the potential growth..

A mature view on Google’s Broad Core Updates

I didn’t want to write this blog post / viewpoint. Within SEO we have this..

Making brave happen

No one likes being unpopular. In fact, for many of us, we’re more comfortable trying..

How to set up a GA4 property alongside your existing UA property

If you have been in the Google Analytics interface recently you may have noticed the..

Featured snippets: how to optimise for ‘position zero’

The featured snippet, or the more commonly named position 0, has long been considered the..

5 content types to help you stand out on LinkedIn

Whether you’re active on LinkedIn for B2B, B2C, or individual use, it is possibly one..

Transcreation: the power of marketing across cultures

Brands wanting to expand worldwide need to evaluate their marketing strategy to better understand and..

Be outstanding – how to build a standout brand

Neon colour and a bold brand mark may give you standout; however, it’s up close..

Stand out from the crowd by understanding your distinctive brand assets

Want a brand with supercharged ability to stand out? Then you need to understand your..

hand holding instagram feed up against skyscrapers

5 brands that are killing it on social media in 2022

The world of social media chops and changes constantly. New platforms, changing algorithms, countless simultaneous..

The evolving art of PR evaluation

PR has long been known as a difficult discipline to evaluate. AVE has been dead..

The dawn of GA4: how to respond to the sunsetting of Universal Analytics

Last month Google announced the sunsetting of Universal Analytics (UA), with the recommendation to set..

The importance of auditing your paid media accounts

Paid Media is complex. Many organisations will already have PPC and/or Paid Social accounts, which were set..

Resilience, persistence, and… Ronan Keating

There’s no doubt the digital PR world has changed over the last 10 years. We’ve..

CreativeRace welcomes new Communications Director

Independent, integrated agency CreativeRace has welcomed a new Communications Director to its senior leadership team…

How to humanise your brand on social media

People connect with people. With the focus of building strong brand-consumer relationships, brands must adopt..

6 questions to ask to keep your Digital PR campaigns hyper-relevant

If you’re solely focused on link numbers, it can be tempting to create broad-reaching digital..

Writing with SEO in mind: 7 things to consider

Content writing is an art that is vastly undervalued. While anyone can technically put some..

22 incredible women to inspire & empower you this IWD

To celebrate International Women’s Day, we reached out to find out more about the women..

8 golden rules for trendjacking on social media

For brands to stay relevant on social, getting involved in trends and popular news is..

How to maximise the performance of paid advertising

A common theme our performance team comes across when auditing a client’s Paid Social and..

Security headers for your site: where to start

Web security has come a long way since the internet first launched, where inquisitive programmers..

CreativeRace joins C4 creative scheme for young people in Yorkshire

Channel 4 has announced the launch of a new initiative to offer creative career opportunities..

GA4 vs Universal Analytics: How do they compare?

Since the launch of Google Analytics in 2005, the platform has been through many iterations,..

What does Facebook’s drop in users mean for paid social advertisers?

This week, Facebook announced a drop in its daily average users, for the first time ever…

Unlocking messy tensions* (*it’s where the best insights are)

Strategy Director Victoria Aspinall discusses the subject of tension, and why exploring and unlocking tensions can help..

AVE & the challenge of PR measurement

As the industry continues to try to link PR results with genuine business outcomes, the..

CreativeRace offers marketing leaders the chance to tour Production Park

CreativeRace has teamed up with Prolific North to give marketing leaders an exclusive tour of..

indexifembedded: what does this new meta tag do?

On Friday the 21st January, Google Search Central introduced a new robots meta tag – indexifembedded…

New year/new start… Or not?

With January well underway, Strategy Director Victoria Aspinall discusses 2022 predictions, long-term brand growth and success. It’s..

The Manifest names CreativeRace among most-reviewed PR agencies

We’re pleased to share that The Manifest has recognised us as one of the most..

Best practice for starting paid social in 2022

As we leave a busy festive period behind and head into the new year, thoughts..

The C word and its use in modern marketing

The C word I’m talking about here is ‘culture’ or rather cultural relevance. I feel..

group of people in front of christmas tree

CreativeRace partners with Engage Leeds for Operation Santa

Independent, integrated marketing agency CreativeRace has partnered with homelessness prevention service Engage Leeds to deliver Operation..

CreativeRace partners with Leeds Arts Uni for VMC design brief

Following the success of this year’s Visual Media Conference (VMC), CreativeRace have announced that they..

In the press: CreativeRace announce two senior leadership hires

Independent, integrated agency CreativeRace has announced two key additions to their leadership team, Victoria Aspinall..

CreativeRace develop concept for inaugural Centurion Corporate Challenge

Integrated, independent agency CreativeRace has partnered with London Youth Rowing’s (LYR) three-time Olympic Rowing Gold..

“Christmas is a f***ing pain”: Why championing unpopular opinions could be your route to success

Christmas has well and truly started, at least it has in the world of marketing…

In the press: CreativeRace announce latest client win, payment provider Nochex

Independent, integrated agency CreativeRace has announced a further client win with leading payment provider Nochex…

Awards: CreativeRace and Asda win Best Retail Campaign at the Prolific North Marketing Awards

On Thursday 25th November 2021, CreativeRace was named Best Retail Campaign winner at the Prolific North Marketing..

Tree-mendous tips to spruce up your Digital PR this Christmas

Christmas is around the corner, and at this time of year, brands often fall into..

8 Things to consider when preparing your Black Friday PPC campaigns

With Black Friday approaching, here are 8 things to consider when preparing your PPC campaigns..

what brands need to be asking their agencies about digital pr in 2021

Webinar review: What brands should ask their agencies about Digital PR

On November 4th, Prolific North and CreativeRace tackled the question of what brands should be asking their..

Is traditional PR dying? Some thoughts on the future

I recently read an article in PR week that had the headline “Why Traditional PR is dying*.” Apart..

CreativeRace adds colour to Crown Decorating Centres through strategic store redesign

With the support of integrated agency CreativeRace, Crown Decorating Centres has opened its first new..

In the press: Go Car Credit appoint CreativeRace for digital services

Independent, integrated agency CreativeRace has been appointed as the new integrated digital marketing partner for..

Pulp fiction and the art of the edit

Here’s one of my favourite stories about writing. New York, 1912. A young wannabe scribe..

Google’s drive on automation continues, with the latest update affecting Expanded Text Ads (ETAs)

What is the update? Google has recently announced that advertisers will no longer be able..

I am an introvert: personality and inclusivity

With diversity and inclusion high on the agenda for most businesses, it got me thinking..

Don’t be cool, be effective

As someone whose 40th year is not too far away and who finds themselves unconsciously drifting into..

In-depth analysis: connecting with consumers in the post-lockdown world

As we move out of lockdown people’s lives and their shopping behaviour are changing, and..

Dirty words

As the title suggests, I’m going to talk a bit about dirty words. Not your..

Give it some flex

In 2015, I was interviewed by MMB Magazine, a network of online and printed publications..

How offline retailers can overcome brand challenges right now

It’s July 2021, pubs and restaurants are open and so is non-essential retail. The chance..

creativerace-banana-moon-rakusens-vip-ski

Multiple client wins for CreativeRace

Independent, integrated agency CreativeRace has announced a number of major client wins from competitive pitching..

Brand Strategy: why the fame game works

In the 1990’s American ad agencies hired lots of British strategists and soon after, US..

Auto-apply ads: review auto-applied recommendations before opting-in

Google has recently announced the launch of auto-applied recommendations, with Microsoft swiftly following suit with..

New campaign? Don’t let PR be the last one to the table

Here’s a story that every PR practitioner working as part of an integrated team will..

Ritual, habit, routine. Why brands should get the habits habit

As we reach (hopefully) the beginning of the end of COVID restrictions, everywhere you look,..

Former Social Chain Creative Director joins CreativeRace

Independent, integrated Leeds-based agency CreativeRace has announced the appointment of Tim Donald as Executive Creative..

Are you ready for Google’s match type update?

In February this year, Google announced it was making changes to the phrase match and..

and breathe - neon lights on a living plant wall

Wellness: thinking beyond the hype

‘Wellness’ is one of those buzzwords that people and brands love to chuck around. It..

What’s the story morning glory: how storytelling will cut through

Storytelling isn’t new. And when I say that I’m not just referring to the Epic..

Fortune favours the agile: how brands will win post-lockdown

As we reach the beginning of the end of COVID restrictions and allow ourselves to..

All new regex: Google Search Console

Although it’s been on the horizon for a while, Google has finally released regex (or regular expression)..

screwed up paper with 'ideas' written on

Together apart

Two heads are better than one. That’s long been the accepted wisdom in creative departments,..

CreativeRace appointed by Crown Paints

Crown Paints has appointed independent Leeds agency CreativeRace following a multi-agency pitch in 2020. The..

Weather: a marketer’s friend

Us Brits have a reputation for being a bit obsessed with the weather. And with..

A non-technical site speed primer for marketers and business owners

With the upcoming Google Core Web Vitals (CWV) update ready to roll out in May,..

The Future of Relationships Between Marketers and their Agencies

A CMO survey prepared by CreativeRace. Download PDF. At CreativeRace we’ll help you understand what..

Everyone’s talking about…. Clubhouse

Clubhouse is the latest hot new social app being talked about, having launched in Spring..

car on a monopoly board - chance square - five houses

When it comes to data, better answers require better questions

I remember being so excited having email in my first job, it was like magic…

If you want your brand to be heard, start by listening

When I was 16, I was lucky enough to sit behind the scenes and watch..

Novelty bias, our friend and our enemy

We’re all quite used to Zoom meetings by now. No doubt you’ve experienced someone forgetting..

CreativeRace appoints new SEO Director, Malcolm Slade

Independent integrated agency CreativeRace has announced another high-profile recruit, following on from a number of..

Fact, fiction or both?

Working in marketing you often read or hear bold statements about what people do and..

People want more value, not lower prices

Times are tough. Does that mean you should start cutting prices? The UK’s unemployment rate..

United you stand

Building a segmentation is a perennial marketing obsession. This can be useful of course, few..

Brand experience is not blind

Christmas is coming. Although the festivities will be different in 2020, people are starting to..

CreativeRace announce significant 2020 appointments to secure growth into 2021

Independent agency CreativeRace have announced a number of key hires in 2020 to support the..

crowd at a gig making hearts with their hands

It pays to be popular

Marketing, it’s about persuading people to do things. Right? Buy our new product. Visit our..

CreativeRace partner with Asda to design sustainable store

As Asda begin work driving sustainability in store, they turned to long-term partner CreativeRace to..

Appointment of a new CEO for CreativeRace

CreativeRace Chairman, Gordon Bethell today announces the appointment of Rob Shaw as CEO to lead..

Let’s hear it for the rule breakers

“You can’t do that.” “Why not?” “Well, no one’s done it before.” It’s a scene..

Seize the moment

I studied politics in the ‘90s. That’s right I’m old. Back then my faculty was..

Time for a change

What did you have for breakfast this morning? Toast? Cereal? Scrambled egg, maybe a smoothie?..

Marketing, it’s a mind game

Marketing is about people. More specifically, it’s about changing their behaviour. Strip away all the..

Real life is complicated, like it or not

You may have seen this article in Campaign Magazine. Or, you might have better things..

Did they help?

The Coronavirus pandemic has seen amazing humanitarian responses from organisations and individuals around the globe…

Don’t try to change the world

Quite a few of my leisure activities involve purposefully making life hard for myself. I..

lots of people walking across a busy zebra crossing

Do you really understand your audience?

As marketing people, we often like to think that we naturally ‘get’ our customers/audience/consumers, whatever..

More leverage please…

Out of the tragedy and loss that wraps the entire Covid-19 period, there has been,..

Punch above your weight

The marketing and media landscape has changed. Getting mainstream consumer attention used to be easy,..

Create space

It was only a month ago that we were in a very different world and..

COVID-19 on digital

COVID-19 on digital – The Trends, The Facts & The Winners Having worked in search..

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